Is your brand standing out?
As a small business owner you might think “branding” is only for big companies like Nike and Coca-Cola. You’d be wrong.
In fact, whether you know it or not, you already have a brand image. It’s in your web site, on your business card, and communicated every day by what you wear, do and say.
So why not make that brand something that will help build trust in your products and services? Something that will attract your ideal client.
- What kind of brand image are you currently projecting?
- What do you want to communicate through brand?
- What would you have to change to support that communication?
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
– Tom Peters
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