Two years ago I was working with a client who found the whole idea of “selling” her services a complete turn-off.
Sitting across the table from a prospect, the thought of “pitching” herself made her very uneasy. ”I just can’t do it,” she said.
I reframed the situation with the following question –
What if you offered to serve instead?
A week later she called me to say her life had changed. With a prospect, she simply asked questions to find out how she could be of service. Then she offered to serve. The prospect became a client.
Do you sell or offer to serve? Which one is more effective with a prospect?
“We make a living by what we get, but we make a life by what we give.”
– Winston Churchill
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