Soften your selling for more success

Soften Your Selling For More Success

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Are you still chasing after new clients with a hard sell approach? Are you trying to “close the sale”, “get more business” and “strike killer deals”?

Try “soft selling” instead. Ask questions, listen, discover real needs and problems, and then suggest how you or your product could deliver meaningful benefits to the person in front of you – the potential client.

Here’s a soft sell memory hook adapted from one I learned from Alex Helligar, a Toronto philosopher who had a successful career in sales. SOFTEN.


Open Posture

Forward Lean

Take your time

Eye Contact


Of the six points above, which ones do you currently practice? Which ones need more work? How could you “soften” your sales approach?


Monthly inspiration

“Strive not to be a success, but rather to be of value.”

– Albert Einstein


Feel free to share this post with anyone who might benefit. For a collection of sales tips, visit my website


Photo Credit: © 2010 Steve Wilson, citirecruitment on Flickr

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