Speak value and attract the right clients

Speak value and attract the right clients

speak-value-attract-right-clients-presentation-flipchart-writing copy

The Value Statement is a nine to eleven word sentence that quickly establishes two things: first, the people your business serves, and second, the benefits those people enjoy.

Here are two examples:

I help senior leaders move from ideas to results
Gail Aller-Stead (Strategic Management Consultant)

Helping business people reach their goals with powerful visual communications.
Mark Gilligan Photography (Corporate)

How do these compare to your current way of telling people what you do? What could you take from these examples to improve your Value Statement?

Monthly inspiration

“Real progress is Heart Progress, Love Progress, and Happiness Progress.”

– Anthony de Mello


Feel free to share this post with anyone who might benefit. For a collection of sales tips, visit my website www.bruceharrott.com/tips


Photo Credit: © 2014 Sebastiaan ter Burg, Sebastiaan ter Burg on Flickr

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