What is “Attraction Marketing”?
The other day I was working with one of my clients, helping her to understand Attraction Marketing. She found this definition of mine extremely helpful.
“By being my best and most authentic self, speaking words that are music to the ears of my ideal clients – everywhere I go, to everyone I meet – those ideal clients will be irresistibly attracted to working with me to enjoy the benefits of my work that are profoundly meaningful to them.”
How does this compare to your current marketing approach? Better? Worse? Different? What could you take from it to improve your results?
“There’s always an easy solution to every human problem – neat, plausible and wrong.”
– H. L. Mencken
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